Organizations & Associations

If possible, use organizations and associations to help promote your website or digital marketing efforts.  These groups have spent many years developing their own branding and websites, and have gained a following that is not only substantial in size – but composed of highly targeted individuals – who no doubt have interests like your own.  […]

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Business Listings

Online business listings are an important part of local search engine optimization. Creating links that lead back your website, in conjunction with consistent NAP citations, raises your business’ online visibility and signals to Google that your website is relevant and trustworthy.  The most important business listing online, is your Google My Business Page – which can show […]

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Online Reviews (How to get them, and what to do with them)

When customers leave reviews on Google or any other website, it helps boost your search ranking. You can encourage customers to go online and leave reviews, and if they do, it’s important to respond gracefully to both positive and negative comments. This will help improve your reputation with searchers as well.   How can I get more […]

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SEM (Search Engine Marketing)

When you use a search engine to display the results of your question (for example – when you type a question into Google – and what is listed on the screen after you press enter), there will be some results that aren’t ‘naturally’ there – but are branded as ‘Advertisement’.   Paid Placement in Google […]

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Tools to Help you with SEO (Search Engine Optimization)

Most small businesses have limited resources, budget and expertise to incorporate SEO into their strategy, so this is where the help of a few free tools comes into play. By using them, you’ll better understand your competition, your SEO strengths and weaknesses, and your market opportunities. Google Speed Test (https://developers.google.com/speed/pagespeed) Quickly understand where your website’s speed stands […]

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Search Engine Optimization (SEO)

Local search is a powerful way for small business owners to reach new customers and generate leads. When a customer uses the internet to research products or services, they’re not just looking for any business—they’re looking for a business in their neighborhood or city. And you want to make sure your business is at the […]

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