According to a book I read a while back (The Brand Gap – by Marty Neumeier), nearly 60% of Coca-Cola’s valuation is based solely on brand recognition.
This is a great example of a company that has been around for many decades, but we have to be honest with ourselves – our small business brands account for less than 1% of our valuation. If you were to sell your company, and it was re-branded with a new logo, website, online presence, social networking accounts, etc. – how long would it take a ‘brand-new’ company to reach your levels?
I’ve spent the last ten years trying to get companies to expand their brand – but I’m fighting an uphill battle. I haven’t paid enough attention to the other 99%, which accounts for 100% of your focus.
As of today, I am working on a plan for small business management consulting – which will expand our services to aid/assist in your every day tasks, tracking, project management, and many more individual support services. Having trouble keeping your projects on schedule? We have an answer for daily operations scheduling. Need a task board to quickly add to-do’s? There’s a bit of software that will work perfect for your needs.
None of us are worrying about the 1%, if the 99% isn’t working.