For the past couple years, i've been trying to go back to my roots in graphic design - especially in the area of logo design for small businesses. I think that there are far too many bad logos out there. If you take a look around as you're driving to work, or to get groceries - pay attention to ...
A very simple way to communicate your brand identity to potential customers is your logo, but designing it yourself can be a mess of overly complicated decisions. If you’re stuck in this maze of confusion, the best thing you can do is to take a step back and examine the goal you are trying to ac...
When you first start your brand - you are going to want to spend some time and reflect on your perfect customer. Who are they? Where do they shop for clothing? What restaurants do they frequent? What are the colors that they associate with? Do they want the work done as quick as possible, or do th...
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