Organizations & Associations

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Organizations & Associations

Organizations & Associations
If possible, use organizations and associations to help promote your website or digital marketing efforts.  These groups have spent many years developing their own branding and websites, and have gained a following that is not only substantial in size – but composed of highly targeted individuals...

Business Listings

Business Listings
Online business listings are an important part of local search engine optimization. Creating links that lead back your website, in conjunction with consistent NAP citations, raises your business’ online visibility and signals to Google that your website is relevant and trustworthy.  The most im...

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)
Local search is a powerful way for small business owners to reach new customers and generate leads. When a customer uses the internet to research products or services, they’re not just looking for any business—they’re looking for a business in their neighborhood or city. And you want to make s...

Domain Registration

Domain Registration
Simply put – your domain name is one of the most important pieces of your online presence that you can control.  If you don’t have control, or aren’t sure if you have control or not – please read this section to learn more about your domain, and how it relates to your business ventures onli...

Options for Do-It-Yourself Website Design

Options for Do-It-Yourself Website Design
Website Option 1: If you have the time and patience to handle the website design yourself, by all means – go for it!  It’s a very good experience – and you could be very glad that you took the initiative to get it done.  If you doubt that you have the skills, patience, or ti...

Positives & Negatives of Do-It-Yourself

Positives & Negatives of Do-It-Yourself
It seems like Do-it-Yourself companies are sprouting up overnight, with new creative names – and attractive ‘template’ based designs to choose from.  These companies advertise the ‘easy way’ to get your idea online – and for the most part, they are right.  You can have a website online...

Stop reading, and go visit a successful competitor’s website!

Stop reading, and go visit a successful competitor’s website!
Do they have a clean navigation, with clear and concise options? Check to see how many pages of content they appear to have on the site.  Make a note of (roughly) how many pages they have – and think about how you can integrate similar page to your website.  If your competitor doesn’t have a w...

Website Trends & Navigation

Website Trends & Navigation

Trends

As with your logo design, you should be very careful to not jump on the ‘trend-wagon’ when designing your website.  Many new websites rely too heavily on parallax scrolling, flashy features, animations, and scrolling images, and not enough attention is paid to the presentation ...

Do you NEED a Website?

Do you NEED a Website?
Your website is the culmination of all your business information, along with details on how you can help your potential customers with your variety of services or products.  If set up correctly, it’s possible that a company website can be a ‘perfect salesperson’ – delivering a curated prese...