A professional logo design should put that image of your company’s perfect customer in the forefront – and focus on it with high intensity. What would your customer like to see in your logo? What logo would ‘pop’ to them? How can you make your company more attractive to your potential customer? These questions can be handled by market research, surveying others online, and requesting honest feedback from friends and family. Don’t take the feedback with a grain of salt – because the information you receive can be extremely beneficial to your company’s future. If you are the most professional, clean, reliable, hard-working, on-schedule company in your industry – but your logo looks like a heavy-metal band…
You aren’t doing any helping your company.
The logo itself is causing you to lose business! That example is a bit extreme – but the situation described can mirror your business, in a small way. It’s difficult to gain the trust of your customers and to build out a reputation as the best in the business… why would you harm those chances by turning away a portion of your income?
There are a lot of great services online that feature designers who are ‘starving’ for your work, but it’s wise to do some research first, and realize that the final designs won’t be exactly what you were imagining. Fiverr offers $5 logos delivered within 24 hours, but you can imagine the level of work that you receive for a designer who charges five dollars for a logo. I don’t have anything against Fiverr, but remember that the quality of work delivered would be best suited to add to your idea-board for your brand, instead of a final-draft quality logo.
As with the rest of the chapters in this book – if you think you can handle the work yourself, by all means – do some homework, remember the lessons in this book – and go for it! If you find yourself having a difficult time during the design process, find a professional in your area that can help design you a timeless logo.