Stop reading, and go visit a successful competitor’s website!

Do they have a clean navigation, with clear and concise options? Check to see how many pages of content they appear to have on the site.  Make a note of (roughly) how many pages they have – and think about how you can integrate similar page to your website.  If your competitor doesn’t have a website – look to neighboring cities/towns, and do the research to ensure that you have enough information showing on your page to inform your website visitors.

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