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Organizations & Associations

Organizations & Associations
If possible, use organizations and associations to help promote your website or digital marketing efforts.  These groups have spent many years developing their own branding and websites, and have gained a following that is not only substantial in size – but composed of highly targeted individuals...

Business Listings

Business Listings
Online business listings are an important part of local search engine optimization. Creating links that lead back your website, in conjunction with consistent NAP citations, raises your business’ online visibility and signals to Google that your website is relevant and trustworthy.  The most im...

Online Reviews (How to get them, and what to do with them)

Online Reviews (How to get them, and what to do with them)
When customers leave reviews on Google or any other website, it helps boost your search ranking. You can encourage customers to go online and leave reviews, and if they do, it’s important to respond gracefully to both positive and negative comments. This will help improve your reputation with se...

SEM (Search Engine Marketing)

SEM (Search Engine Marketing)
When you use a search engine to display the results of your question (for example – when you type a question into Google – and what is listed on the screen after you press enter), there will be some results that aren’t ‘naturally’ there – but are branded as ‘Advertisement’.  ...

Tools to Help you with SEO (Search Engine Optimization)

Tools to Help you with SEO (Search Engine Optimization)
Most small businesses have limited resources, budget and expertise to incorporate SEO into their strategy, so this is where the help of a few free tools comes into play. By using the...

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)
Local search is a powerful way for small business owners to reach new customers and generate leads. When a customer uses the internet to research products or services, they’re not just looking for any business—they’re looking for a business in their neighborhood or city. And you want to make s...

WordPress Websites

WordPress Websites
If you haven’t heard of WordPress – it’s one of the easiest ways to set up a website.  Training on the use of WordPress can be accomplished before your cup of coffee gets cold, and the interface is simple and clean. There are thousands of ‘themes’ available online, which can change the...

Website Hosting

Website Hosting
If you’re using a DIY provider – you most likely won’t have to deal with a domain registrar or hosting – as those services will be included in your monthly contract.  But, to teach you the proper terminology and use of each part of the online experience – I’ll explain a little about wha...