Too many small businesses look for the ‘easy & cheap’ way to get a website online, or any of the Do-it-Yourself options available.

Before moving on to the next chapter – I’d like to provide some simple math to help explain what happens with a DIY website project, from the very small details to the big picture.  When you make the decision to create your own online presence, it’s seen as a commendable effort.  You are saving your company money, and in the long term – you see the benefits of not paying yearly expenses for those services.  Although building your own website will look more attractive on paper, you must realize that your time is worth more while occupied with your regular operations.  If you spend only one hour per day for two weeks on your website, you’ll find that you’ve spent a total of 10 hours online creating, uploading, learning, and frankly – getting highly frustrated.

Creating a website for your own business is more difficult than it sounds!  So, if you charge (guessing here) between $75 and $150 for your time while working on your day-to-day operations, you are spending between $750 and $1500 to build your website.  You can justify these costs as being ‘write-offs’, or expense the time to overhead – or simply don’t record the time at all – but if you were to focus on bringing more income to your business – instead of worry about exactly how your website will appear online (because, you aren’t a web developer), you could have brought in enough money during that time (in billable hours) to be able to pay for a professional to create a much better, more efficient web experience for your potential customers to visit!