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Business Listings

Business Listings
Online business listings are an important part of local search engine optimization. Creating links that lead back your website, in conjunction with consistent NAP citations, raises your business’ online visibility and signals to Google that your website is relevant and trustworthy.  The most im...

Online Reviews (How to get them, and what to do with them)

Online Reviews (How to get them, and what to do with them)
When customers leave reviews on Google or any other website, it helps boost your search ranking. You can encourage customers to go online and leave reviews, and if they do, it’s important to respond gracefully to both positive and negative comments. This will help improve your reputation with se...

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)
Local search is a powerful way for small business owners to reach new customers and generate leads. When a customer uses the internet to research products or services, they’re not just looking for any business—they’re looking for a business in their neighborhood or city. And you want to make s...

WordPress Websites

WordPress Websites
If you haven’t heard of WordPress – it’s one of the easiest ways to set up a website.  Training on the use of WordPress can be accomplished before your cup of coffee gets cold, and the interface is simple and clean. There are thousands of ‘themes’ available online, which can change the...

Website Hosting

Website Hosting
If you’re using a DIY provider – you most likely won’t have to deal with a domain registrar or hosting – as those services will be included in your monthly contract.  But, to teach you the proper terminology and use of each part of the online experience – I’ll explain a little about wha...

Domain Expiration

Domain Expiration
Since domains are basically ‘leased’ on an annual basis – there is a chance that they could expire, which would remove your ‘rights’ to that domain.  Entire companies of fraudulent people are patiently waiting to snatch up your domain before you have a chance to recoup your losses. At ...

Domain Registration

Domain Registration
Simply put – your domain name is one of the most important pieces of your online presence that you can control.  If you don’t have control, or aren’t sure if you have control or not – please read this section to learn more about your domain, and how it relates to your business ventures onli...

Local & Geographic Location

Local & Geographic Location
When you design your website – make sure to include your address and phone number at the top of each page, and if possible/readable – add it to some of the page headers. Don’t hesitate letting your website visitors know where you are located, or what town you provide services.  If you look...

Why D.I.Y? (The Dentist Analogy)

Why D.I.Y?  (The Dentist Analogy)
If you are thinking about designing your own website, or even having someone from your family design it for you - please take a minute and read this analogy - and truly think about what you are about to do! Dentist - Option 1:  You think you have the experience,...

Options for Do-It-Yourself Website Design

Options for Do-It-Yourself Website Design
Website Option 1: If you have the time and patience to handle the website design yourself, by all means – go for it!  It’s a very good experience – and you could be very glad that you took the initiative to get it done.  If you doubt that you have the skills, patience, or ti...