When you design your website – make sure to include your address and phone number at the top of each page, and if possible/readable – add it to some of the page headers.

Don’t hesitate letting your website visitors know where you are located, or what town you provide services.  If you look at your competitor’s website – you might find that it’s not as silly as it sounds, and we’re starting to get those details in on many websites.  Make it a part of your tagline, like “Cleveland Ohio’s Best Drywall” or “Hillsboro Oregon’s Finest Coffee” – and you’ll start to see the benefit in search engine results.  It also makes for a nice ‘local-feeling’ website, when you have a sense of pride in your town.

If your company doesn’t want to have a physical address listed online (say you run your business out of your garage or kitchen table) – it’s just as vital (more so, in fact) to have local information showing on your website.  Google will look at your website and compare it to other information found online – and if the information doesn’t add up – you might find yourself falling in search engine results.

For companies with multiple locations, make sure to add separate pages on your website for your top services, so that those pages can be found in search engines.  Title the pages with your city/region that you’d like to be found in – and make sure to add text on the page dedicated to that location.  For example, if your company handles chimney cleaning in Omaha, Nebraska – you could title the page “Omaha Nebraska – Chimney Cleaners”, and place the location in the content of the page – including other references to the location, such as landmarks or distance to/from schools or other points of interest.

Don’t want your business address shown?

Over the years, I’ve found that there are many companies that don’t want their location listed for a much different reason – either they are a ‘food truck’, delivering a product in different locations every day (sometimes several places per day) – or they have run across thieves who target businesses with valuable materials that need to be stored outside.

If you are one of these businesses, it might be a good idea to create a business ‘service area’ that covers all the places that you do business, and make sure the option for “Do not show my business address on my Maps listing” is checked.